Building a Serverless E-commerce Store with Stripe, Netlify, & 11ty

A lot of e-commerce solutions exist, but many of them charge a monthly fee. How could we build a site with the lowest hosting costs possible?

Livestream promo image with headshots of Sia and Matt Link and the title of the livestream 'Building a Jamstack store with Netlify and Stripe'

A lot of e-commerce solutions exist, but many of them charge a monthly fee. Creators may or may not be able to afford those fees depending on their sales volume. How could we build a site with the lowest hosting costs possible?

Matthew Ling from Stripe and I brainstormed how to do this and then built it in a series of livestreams. This article is a collection of all the resources we created:

  • Architecting the ecommerce site (the meetup talk and slides)
  • Building the website (the livestream videos)
  • Concepts (the companion articles)

We built this live on, the beginning of my creative website. This series shows how we added the shop with products to sell as digital downloads. The files are emailed to the customer upon successful payment.

This first step is understanding how all the pieces fit together...

Architecting a serverless e-commerce site #

Sometimes the biggest challenge is coming up with an architecture that will work. In my talk for THE Eleventy Meetup, I showed how I weaved in all the moving parts to make it work, using:

  • 11ty - static site generator
  • Github - origin repo
  • Netlify - static site hosting and serverless functions (and more!)
  • Stripe - products, checkout, email payment receipts (and more!)
  • AWS - S3 signed URLs for unique expiring download links
  • Sendgrid - email download links

Here are the slides from the meetup, and the recording is below:

Creating and rendering a product catalog #

In our first livestream, we demonstrated how to model a product catalog in Stripe using Products and Prices and how to query and render them using Stripe-node and 11ty:

The source code for is all public, and you can see both the current live version and the livestream branch for posterity.

Matt wrote a companion article which you can find here: Building an eCommerce Store 1/3: Managing Products & Prices (with examples in Ruby).

Using serverless functions for checkout #

In the second episide, we leveraged Netlify serverless functions to create Checkout Sessions using the Stripe API and collect payments from our customers.

Matt's companion article is Building an eCommerce Store 2/3: Checkout flows.

Stripe webhooks for order fulfillment #

In the last episode, we used Netlify serverless function to build a webhook endpoint to listen and react to payment events such as a Checkout Session completing to fulfill our orders. We used AWS to create a "signed URL" for an expiring download link. Then, we email that link to the customer using Sendgrid.

Matt's final article goes in depth on Stripe's webhook endpoints: Building an eCommerce Store 3/3: Webhook endpoints and fulfillment

Conclusion and next steps #

This was a fun build. In the future, I'd love to build out a full shopping cart functionality that also allows for multiple copies of the same item. I'd also like to explore a way to offer physical goods that doesn't rely on large inventory since Stripe does not support drop shipping.

What would you like to see next? We're considering adding on to this series and would love to hear your thoughts!

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If you liked this article and think others should read it, please share it.

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Brittney Postma Brittney Postma

If you ever want to do one of these with @sveltejs for @SvelteSirens let me know!! Would love to have you. source

Sia Karamalegos Sia Karamalegos

Thanks for thinking of me but I don't really use svelte at the moment :) source

Brittney Postma Brittney Postma

Oh shucks, we need more great projects like this one! And amazing people like you to show them off. source

Sia Karamalegos Sia Karamalegos

Aw thanks 🙏 source

Andy Bell Andy Bell

@sia @danleatherman @ryangittings @eleventy ace! source

Miriam Suzanne Miriam Suzanne

@sia @danleatherman @ryangittings @andy @eleventy I followed these tutorials to build ticket sales for my show last year, and it worked great! Thanks again. :) source

vance vance

@sia awesome, thanks so much! source

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